Testing the Hypothesis, Part 2

• Who: From first thinking of my idea to now after interviewing a few new people who should have the unmet need I identified , I knew there were some groups that fell outside of my market boundaries. While it is possible that my idea is implemented in every vehicle, it tends to not appeal to elderly people, and a specific group of parents. I interviewed  people tend not to drive as much on their own, and when they are in a car as a passenger, it is usually not for a long amount of time, such as on a vacation. While some parents can see their child harnessed in the back seat while lying down, one mother I interviewed said she would not allow her child to lie down, even if they were safely harnessed. Where there is one, there are many, and this group of parents is only part of a larger group that would only trust what is standard, and not new.
  - One of the problems this entails is that, while a child may want to lie down and would have need of my product, a parent would have to be the one to buy it for them.
• I also interviewed an airplane mechanic, who brought up the fact that some airplanes have seats that you can lie down in, and that a better seat-belt design for a lying person, could also possibly be used in airplanes. This extended my original idea beyond car passengers, to possibly airplane companies as well.
• What: The mechanic that I interviewed was also very informative when it came to ideas for the design. While the product may allow passengers to lie down and stay harnessed, it does not prevent whiplash, and if you are lying down, the force could break your neck. I did not consider this before, and would have to modify the design in order to prevent this from happening.
• Why: The need is not different from what I originally conceived. The biggest thing is whether or not customers find the need to be important or not, and worth an investment, or simply something to get over. 

Inside the Boundary                            

Who:                 

Parents who will allow their child lie down in the back seat as long as they are harnessed.                                      

Teenagers and young adults who travel as a passenger on long trips to work or school frequently

                         
Car and airplane manufacturers.

People who cannot sit comfortably for a long time in a car, or who have medical issues preventing the same.

What:
Allow back seat passengers to lie down while being comfortable harnessed by a seat-belt.

Why: Some people will always be uncomfortable sitting for too long, while others may see it as a luxury rather than a need.

                               Outside the Boundary

Who: 
Elderly people who don't travel as a passenger for a long period of time.

Parents who will only see their child harnessed the standard way, and would not allow them to lie down even if they were safely secured.

What: Prevent whiplash during a car accident.
Make lying down in a car safer than sitting upright.

Why: Some people may not have the need to begin with, and if they do might just get over it instead of investing in solving it.