His name is James. He is 22 years old. He has been playing football since he was 3. He is six feet two inches tall, and weighs 190 pounds. He and his family live in Miami, Florida. He got accepted to Duke University in Durham, North Carolina, with a full scholarship for his incredible talent at playing football. His family is well off, but they do not wish to pay over $200 dollars a month for him to fly down and visit. James lives with a good friend of his, Bill, who also came from Miami to North Carolina on a football scholarship. The share an apartment near the university. Sometimes the both get homesick, so they both have agreed on traveling down to Miami to visit their families once a month, but they have to travel by car. James' car, a Ford Focus, was deemed to be safer and more economical for them to drive together in. To make the long drive, they alternate. While James is driving, he is perfectly comfortable, but when Bill drives, James prefers to lie down in the back seat so his back can rest. After playing football for so long, he tends to get sore when he is sitting for a long time. He is also a stickler for safety and so he tries to lie down while keeping his seat belt on, which is not comfortable at all. Most of the time while a passenger, James feels confined and the urge to just get up and run around. Lying down tends to help comfort this impulse. While he know he is only 22, he can feel his body getting older and so he also strives to keep it in good shape. He even read somewhere online of the harmful effects of sitting for too long, and so when he and Bill make this drive, it is constantly going through his mind. Overall James is just like anyone else. He is a person who doesn't enjoy being uncomfortable, and he has a desire for a solution.
What do I have In common with James? We are both college students who go to school away from home. We both travel home by car every once in a while, to see our families. We both have someone we know who we travel with. We both want to be as safe as possible when driving on the highway. We both prefer to lie down and are more comfortable doing so than sitting up.
The similarities are not a coincidence, because I designed James to be me, with very similar feelings and beliefs.. Except I don't and never will play football ever. Also I don't go to Duke, but I didn't want it to be too obvious.
This however, doesn't take away from the fact that the product I have an idea for, while it solves my own needs, can be used by many people with very different views towards the need to just lie down safety in a car.
Owen,
ReplyDeleteI really enjoyed the story about your custom avatar. I like how much detail you used in your story, it really helped to create a picture of what your typical customer might be like in real life. I think we find that the typical customers might be more like us, since the business idea is ours to begin with.
Owen,
ReplyDeleteI really like the avatar that you created. I think that it fits your product perfectly. You could really see the need for the product in his situation. It is good that you can see one of your optimal customers and can visualize the scenario that they are in. With what you have in common to James you can tell that you see the need for your product and that others could benefit from it.