My name is Owen Melero. I am 20 years old and I am a student at UF currently working towards a Bachelors in Business Administration. My talents are limited, but I am good math, and figuring out solutions to problems. I am also good at thinking outside the box. My close family doesn't take me too seriously because I am not a very serious person and a I joke around a lot. I don't have much work experience at all, but I have created ideas for mobile apps and games that I am proud of. My aspirations are to be happy, healthy, and to make others happy. My lying down seat belt business, if I was to start it, would be the first idea I've had that I see through and also solve my personal need for such a seat belt.
2. What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
This hasn't changed.The product is a backseat seat belt attachment, that will utilize the standard seat belt restraints on both sides, as well as the standard buckles. It will be two belts that come over the passengers body with padding for the head(almost like a pillow), as well as padding below to cover up the buckles underneath. Put simply, it is a car seat for adults, and adolescents, that will allow them to lie down in the backseat of a car comfortably, and safely.
3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?
Also hasn't changed. I am offering the product to anyone who is old enough to not be in a car seat, who mainly get around as a passenger of a vehicle, and who frequently make long trips in a car. People who find sitting too long uncomfortable, or who have medical issues that prevent long periods of sitting, or who just enjoy sleeping while on the road. It will appeal to children who don't like being in a standard seat belt, and parents who don't like their child being without a seat belt. All my customers are frequent passengers, who in one way or another prefer to lie down in a car, and who also care for their safety and would also adhere to road safety laws.
4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.
My customers will pay money because the quality of life benefits will outweigh the price in their eyes. And if they don't see a need for my product, they wouldn't have been looking for it in the first place. The product will also be tested and approved by state safety laws, providing customers with assurance that if nothing else the product is safe and works properly.
5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
To my knowledge, there is no product on the market that will do what my product will do. I personally have the need for my product, so that makes me understand better what it needs to be and also makes me passionate about it. There are people out there who make homemade solutions to this problem, but mine will be legal, and more comfortable. I am honest, patient, and open-minded to change which may also help in the becoming successful.
In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.
I believe that these elements for the most part fit together. The one thing I think makes my concept weaker is my own personal technical/engineering abilities. I can picture what I want my product to do, but I don't know how to design it optimally myself, or if its even physically possible to create safety.
For the "feedback memo" -- please summarize at least two main points that you took away from the feedback you received. Also, please describe how you incorporated the feedback into this idea napkin.
One thing I changed based on feedback was that I tried to add more details about who I am personally. I am not really great at describing myself, but this is really important in determining whether an idea is possible, and what areas I need to focus on.
Some of the feedback also related to making clear how my product will be legal and safer. To do this I added that I will preform tests on the product and hopefully be approved by state safety laws.
Owen,
ReplyDeleteI found it interesting that not a lot of answers to your questions changed because they didn't change that much for me either. I think this could be a positive thing because it shows that many of the potential customers we are looking at have the same unmet needs and believe the same things will help the business become successful.
Owen,
ReplyDeleteIt is good that you can see these talents and skills that describe yourself. I think it neat that you have helped out mobile apps and I feel like your seat-belt idea could be reached. Your product is well thought out and with how many people travel in cars it could definitely be an addition. I like how you took the feedback and applied it to your post and made those changes.