Idea Napkin No.1

1. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

My name is Owen Melero. I am 20 years old and I am a student at UF currently working towards a Bachelors in Business Administration. I don't really have any specific talents that I know of. I am good at thinking outside the box. I don't have much work experience at all, but I have created ideas for mobile apps and games that I am proud of. My aspirations are to be happy, healthy, and to make others happy. My lying down seat belt business, if I was to start it, would be the first idea I've had that I see through and also solve my personal need for such a seat belt.

2. What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).

The product is a backseat seat belt attachment, that will utilize the standard seat belt restraints on both sides, as well as the standard buckles. It will be two belts that come over the passengers body with padding for the head(almost like a pillow), as well as padding below to cover up the buckles underneath. Put simply, it is a car seat for adults, and adolescents, that will allow them to lie down in the backseat of a car comfortably, and safely. 

3. Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I am offering the product to anyone who is old enough to not be in a car seat, who mainly get around as a passenger of a vehicle, and who frequently make long trips in a car. People who find sitting too long uncomfortable, or who have medical issues that prevent long periods of sitting, or who just enjoy sleeping while on the road. It will appeal to children who don't like being in a standard seat belt, and parents who don't like their child being without a seat belt. All my customers are frequent passengers, who in one way or another prefer to lie down in a car, and who also care for their safety and would also adhere to road safety laws.

4. Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service.

My customers will pay money because the quality of life benefits will outweigh the price in their eyes. And if they don't see a need for my product, they wouldn't have been looking for it in the first place.

5. What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

To my knowledge, there is no product on the market that will do what my product will do. I personally have the need for my product, so that makes me understand better what it needs to be and also makes me passionate about it. There are people out there who make homemade solutions to this problem, but mine will be legal, and more comfortable.